Journey Mapping Workshop – Sydney You Nailed It! We hit the ground running and took a deep dive into customer understanding at last week’s Customer Journey Mapping workshop in Sydney. Great energy and a collaborative effort …
Customer Experience News 77: The Customer-Centric CMO, Go-Jek & Future Retail
Shaping the Customer-Centric CMO (3-4min) Customer-centric companies such as Amazon, Sephora and Starbucks are outperforming their competitors and setting the standard when it comes to understanding and satisfying customer needs and expectations. This Harvard Business Review …
Customer Experience News 76: Sydney Workshop Wrap, Customer-Centric Leaders & AI
Journey Mapping Workshop – WOW! (2min) Our first Customer Journey Mapping Workshop in Sydney this week was a great success. Everyone approached the day with enthusiasm – giving 100% energy, exploring new learning with curiosity and …
Customer Experience News 75: LinkedIn Customer & Culture, Experiential Design, Melbourne Workshop & Super Retail
How LinkedIn Links Customer & Culture (2-3min) According to LinkedIn’s VP of Customer Operations, the company’s phenomenal success is driven by a culture where employees at every level of the business are empowered to make decisions …
Customer Experience News 74: #GrowthHack 6, Airbnb’s Experience Design, Tesla and Lottery’s Campaign Fail
Customer-Centric #GrowthHack 6 (3min) Alex Allwood’s Customer-Centric GrowthHack this week looks at why customer experience initiatives often fail, the reasons CX strategies lose traction and how to remedy the situation with a ‘CX Fix It’. …
Customer Experience News 73: #GrowthHack 5, Talk to Me, The CX Game and Twinings Transformation
Customer-Centric #GrowthHack 5 (3min) Alex Allwood’s Customer-Centric GrowthHack is back, with Part 2 of ‘Marketing-It Internally’. This week Alex discusses solving the CX alignment problem by bringing the customer to life and building cultural empathy, …
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