Empowering Customer-Centric Growth™


What Clients Are Saying

“Alex was fantastic at connecting customer journey insights to our culture development, demonstrating how we can operate as one team to be a truly customer-centric organisation.” Chief Experience Officer, Australia’s fastest growing tourism group

“The program created lots of ripples that have created waves of transformation. Deep understanding coupled with rich insight that we could operationalise.” Chief Customer Officer, global SAAS provider

“Alex’s approach to solving customer experience problems is understanding exactly what the customer problems are. Alex’s emphasis on solving customers’ problems is obviously a huge benefit and aids in long term, sustainable growth.” Chief Marketing Officer, Australia’s largest real estate group

Alex Allwood, Customer Experience Strategist

My purpose is connecting customer and culture–empowering people to work together with the customer at the centre of their decision making to enhance customer value and drive business growth.

I have spent the majority of my career working with clients in the health care, financial services, mining, information technology, retail and non-profit sectors. My work is growth oriented; helping clients to redefine and communicate their customer value in the face of challenging market dynamics.

With a 20+ year track record in leadership, marketing and operations, my CX expertise is developing customer experience strategy: customer listening and storytelling, journey and service blueprint management frameworks, customer insight synthesis and future state opportunities, customer vision and experience principles, cross-functional governance and working groups, customer experience goals and prioritisation of resources and CX training and development.

In addition to my work, I’ve authored two books, my latest published in 2019, Customer Empathy: A radical intervention in customer experience management and design. I facilitate customer experience training workshops and regularly speak and write on customer-centric transformation.


Subscribe to The Quickbite and receive the first chapter of Alex Allwood’s new book,

Customer Empathy

A radical intervention in customer experience management and design

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The Quickbite is our newsletter for the customer obsessed. Every week our editorial team sources new and interesting articles. With over 2000 subscribers and close to 100 editions published our readers enjoy the latest customer experience news, white papers, ideas and customer-centric growth hacks.


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