Is CX Replacing Advertising? (2min) Using big brand examples such as Tesla, Uber, Airbnb and Deliveroo, the author ponders the question on the future of advertising. If these outperforming brands delivering unique experiences are a step …
Customer Experience News 74: #GrowthHack 6, Airbnb’s Experience Design, Tesla and Lottery’s Campaign Fail
Customer-Centric #GrowthHack 6 (3min) Alex Allwood’s Customer-Centric GrowthHack this week looks at why customer experience initiatives often fail, the reasons CX strategies lose traction and how to remedy the situation with a ‘CX Fix It’. …