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Below you'll find a list of all posts that have been tagged as “Forrester”

Customer Experience News 239: CX Predictions 2022, HBR: Low-Profit Customers, What Successful CX Leaders Do

Forrester: CX Predictions 2022 (2min) Yes, it’s that time of the year again. We promise this article and Alex’s 2022 CX predictions, will be the only two posts of this type featured in Quickbite! A …

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Customer ExperienceCUSTOMER EXPERIENCE NEWSCustomer ValueCustomerThinkCXCX LeadershipCX ManagementForresterHBRHigh Value Customers

Customer Experience News 220: Transformation Failure, The Good, Bad & Ugly of Amazon and CX: What’s Holding Marketers Back?

Transformation Failure: Identifying the Causes (4-5min) The rate of transformation failure rate sits at around 70%. This HBR article examines the major causes of organisational change failure, recommends how to overcome transformation paralysis and offers this …

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AmazonCustomer ExperienceCXCX LeadershipCX StrategyForresterHBRThe GuardianTransformation

Customer Experience News 207: Forrester’s CX Predictions for 2021, CX Tech Saves the Day and Why Empathy is Good for Business

Forrester’s CX Predictions for 2021 (1min) A quick look at some of the key customer experience take outs from Forrester’s ‘Predictions 2021’ research. Notably, the flow-on effects of the pandemic will continue to have significant …

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CMOCustomer EmpathyCX Predictions 2021Digital ExperienceDigital TransformationEMPATHYForresterWorld Economic Forum
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