Customer-Centric #GrowthHack 6 (3min) Alex Allwood’s Customer-Centric GrowthHack this week looks at why customer experience initiatives often fail, the reasons CX strategies lose traction and how to remedy the situation with a ‘CX Fix It’. …
Customer Experience News 73: #GrowthHack 5, Talk to Me, The CX Game and Twinings Transformation
Customer-Centric #GrowthHack 5 (3min) Alex Allwood’s Customer-Centric GrowthHack is back, with Part 2 of ‘Marketing-It Internally’. This week Alex discusses solving the CX alignment problem by bringing the customer to life and building cultural empathy, …