Why Customer Experience Belongs to the Customer (2-3min) A timely reminder from experience design expert Brian Solis about the true meaning of Customer Experience, and how organisations that talk about the importance of CX often fail …
Customer Experience News 73: #GrowthHack 5, Talk to Me, The CX Game and Twinings Transformation
Customer-Centric #GrowthHack 5 (3min) Alex Allwood’s Customer-Centric GrowthHack is back, with Part 2 of ‘Marketing-It Internally’. This week Alex discusses solving the CX alignment problem by bringing the customer to life and building cultural empathy, …