‘Customer Empathy’ Makes Top 10 CX Books (1min) A nice little win this week for Alex Allwood! Alex’s latest book, Customer Empathy, has made it onto Lumoa’s list of Top 10 Must-Read CX Books. Check …
Research Study: Marketing & CX Leadership in the Crisis Economy – Part One
Part 1: Keeping employees and customers physically and emotionally safe As CMO’s, CCO’s and CXO’s respond to the COVID-19 crisis, our study captures their priorities, decision making frameworks and strategies in this time of crisis. …
Customer Experience News 152: Organisational Purpose, CMO to CXO, Augmented Reality and Healthcare CX
For GOODNESS Sake (1-2min)In this week’s Insight, Alex Allwood argues that to avoid merely delivering a ‘brighter shade of lipstick on the pig’, transformative organisations must successfully bridge the ‘Purpose Gap’ – building purpose into their culture to …