Big Brother’s Secret Consumer Scores (3min)From the New York Times, a fascinating article on companies that track consumers’ personal data and generate ‘secret surveillance scores’ for their clients. Requesting his file from Sift, whose scoring system …
Customer Experience News 152: Organisational Purpose, CMO to CXO, Augmented Reality and Healthcare CX
For GOODNESS Sake (1-2min)In this week’s Insight, Alex Allwood argues that to avoid merely delivering a ‘brighter shade of lipstick on the pig’, transformative organisations must successfully bridge the ‘Purpose Gap’ – building purpose into their culture to …