5 Fixes for ‘Broken’ Market Research Model (5min) New data shows less than one third of clients commissioning market research are satisfied with the recommended business actions. This article shares some useful techniques for shaping customer-centric research and a …
Customer Experience News 92: Journey Mapping, Employee Engagement, Starbucks & CX Tech
This week we journeyed south for our Customer Journey Mapping Workshop in Melbourne. Thanks to everyone who attended; there was a great energy in the room with lots of interaction, questions and contributions throughout the day. Well done! Some …
Customer Experience News 91: Users not Buyers, Customer Engagement & Data and Loyalty
This week we rolled up our sleeves & mastered Customer Journey Mapping in Sydney. Thanks to everyone for 100% energy; loved the enthusiasm & your trust in the process. Some photos from the event here. Next week Melbourne! How …