In the News – Sainsbury’s Promotes CMO to Board (2min) In the news this week, in ‘a strategic move designed to help the supermarket get closer to it’s customers’, the new CEO of Sainsbury’s Simon Roberts …
Customer Experience News 164: Inspirational Journey Mapping, Amazon Empathy Training, Self-Service CX & Company Culture
How Your Journey Map Can Inspire Change (3min)If your beautifully crafted customer journey map has so far failed to deliver the desired results, or if you’re about to embark on your first ever mapping project, this …
Customer Experience News 150: Experience Economy Update, Decoding Customer Emotion, Forrester CX Index & CX Best Practice
Joe Pine’s Experience Economy Update (2-3min)Joe Pine and James Gilmore famously coined the phrase ‘the experience economy’ over 20 years ago. In this interview, Joe Pine shares his thoughts on the current state of the experience economy …